Major Swimwear Brand Makes Its Debut For Spring/Summer 2011
May 2011 (Commerce, CA) – Malibu Dream Girl® announced today its partnership with Maidenform®, resulting in the launch of Maidenform® Swimwear. This revolutionary new swimwear brand brings together the nation’s top intimate apparel and swimwear manufacturers.
Maidenform’s unrivaled expertise in fit solutions is complemented by Malibu Dream Girl’s unparalleled design and swimwear quality. “We are excited to enter into this partnership with Malibu Dream Girl and look forward to extending our iconic Maidenform brand into the swimwear category,” said Maurice Reznik, Chief Executive Officer of Maidenform Brands, Inc. “Malibu Dream Girl is an ideal partner and has a successful track record in the marketplace.”
“We are confident that in working with Maidenform, we will be able to bring to the swim market the same innovation, fit and comfort that they’re recognized for,” adds Teresa DeBruno, V.P. of Merchandising. “Expanding Maidenform to the swim market is a compelling prospect.”
The line, which debuted this month on Maidenform.com, features Maidenform’s Custom Lift® technologies and the lift and support functions from Maidenform’s Lilyette® bras. The Custom Lift utilizes the same innovative padding system that may be found in Maidenform’s Custom Lift bra, ranked number one pushup bra in domestic department and national chain stores. This lift feature adjusts in size and shape as the cup size increases.
The Lift & Support fit mimics the same exact technology found in Maidenform’s Lilyette® bras, and is ideal for larger busts. The hidden sling panel brings side support to the chest, while adjusting to the size and shape of the wearer.
The Maidenform Swimwear 2011 collection is comprised of flatter-your-figure styling as well as vibrant prints and colorways. Tonal flowers and mod geometrics in bright blues and greens may be easily paired with any of the black or print coordinates. Bottom styles include a classic side-tie adjustable hi-waist, ruffled and classic skirtinis, boy shorts and a side-shirred hipster skirt. The mix and match possibilities are endless, with plenty of options for every body type.
Sizes offered in the Custom Lift fit are 34A-C; 36B-D; 38B-C. The Lift & Support fit is available in 34C-38DD. Bottoms are offered in S-XL.
Malibu Dream Girl, Inc. is a leading manufacturer of children’s, junior’s and women’s swimwear. For the past three decades, Malibu Dream Girl has come to be known as an industry leader for its exceptional fit and quality, coupled with innovative design. Malibu Dream Girl continues to strengthen its diverse portfolio of brands in all tiers of distribution.
Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 88-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Flexees®, Lilyette®, Control It!®, Luleh®, Sweet Nothings®, Bodymates®, Self Expressions® and Inspirations®. Maidenform products are currently distributed in approximately 64 countries and territories outside the United States.